31 Jan Effective Use of Lighting in Retail Stores in the Philippines
What are some effective ways to use lighting in retail stores in the Philippines?
- Task Lighting
- Accent Lighting
- Ambient Lighting
- Decorative Lighting
The right lighting makes a difference, especially in retail stores. It’s here where eager shoppers look for new items to add to their closet whether it be jeans, shoes, or even a new shirt. With the right optics, your shop can wow and surprise customers. All you need is the right lighting solutions provider like us here at Stealth Ventures Corp. who knows about the best use of lighting in retail stores in the Philippines.
We’ve partnered with Thorn Lighting and Lighting & Equipment (L&E) to provide retail stores with lighting that can transform their shop into a showcase setting. As a lighting supplier in the Philippines, we make sure of a wide range of products that we carefully arrange to illuminate your store while still saving on energy consumption.
Here are some effective uses of lighting that you may see in retail stores across the country.
Task Lighting
Before shoppers can flock inside the store to make their purchases, employees must first set up the store with the items for purchasing. They go to the back of the store to get the right items and they keep inventory at the cashier or counter. In these areas, the optics used is called tasked lighting. These are areas of a store that require more light than others.
Areas that require task lighting in a store include the cashier and the dressing rooms. For employees, it’s essential that the cashier has extra light because it allows them to do their jobs properly behind the counter. The dressing rooms should also be lit with task lighting because customers need more light for them to assess the fit of items.
Task lighting can also be used on a store’s sign and at entrance areas. This can help highlight your signage and give your customers a welcoming feel as they enter the store.
Accent Lighting
To capture their customer’s attention, retail stores purposely highlight different areas of their store. This may be a display of new items or accessories. By doing this, they tell their customers that these products are 100% worth their attention. Retail stores can do this thanks to accent lighting.
Accent lighting is a technique used to highlight various products with spotlight lighting fixtures. These products can either be on the window display, shelves, or on display nooks throughout the store. One of the best practices used is to provide accent lighting to the window display since they emphasize products as people pass by.
At Stealth Ventures, we use the Tonic recessed spotlight & Tonic Gimbal to provide accent lighting to retail stores. These spotlights have flexible accent lighting with a color temperature of 3000K. Stores can easily adjust the direction of these lights thanks to their adjustable swivel.
Ambient Lighting
To make your customers feel comfortable in the store, ambient lighting is required. This is a retail store’s main lighting system. It should not be too dim or too bright. Lights that are too dim make it difficult for customers to read the labels on your products. It may also make them feel uncomfortable. The same goes for lights that are too bright.
Ambient lighting is different for every store. The number of lights and their intensity varies on how big the space is. Retail stores that are in large, warehouse-style spaces require powerful lights. On the other hand, smaller stores can use dimmer and less powerful lights.
Decorative Lighting
To add to the visual appeal of the entire store, lighting solutions providers also provide decorative lighting. This is not focused on illuminating the space, but rather on the aesthetics of the entire store. Decorative lighting can help appeal to shoppers’ emotions like when stores hang up twinkling lights during the Christmas season.
Lights used for decorative lighting can carry. At Stealth Ventures Corp., we use spotlights and pendant luminaires with opal glass bodies like the Thorn Tonic Spotlight. These provide subtle general lighting throughout the store.
Why is Lighting Important in Retail Stores?
As explained above, lighting plays an important role in stores for both customers and employers.
Elevates Customer Shopping Experience
When you install the right kind of lights in various areas of your store, your customers can immediately feel welcomed. Lights have the ability to create a relaxing yet comfortable atmosphere for customers.
Luminaires should find the right balance for lighting temperatures so that customers can read everything in the store. Spotlights also help navigate customers toward focal displays and items.
Boosts Employees’ Mood
Lighting also has the ability to help employees focus and feel more productive at work. With lights at the right luminance levels, employees can feel more bubbly and energetic to approach customers with a smile. Dimly light spaces can give them the opposite feeling. They can feel sleepy and less energetic to deal with customers and their day-to-day tasks.
Key Takeaway
There are different ways to use lighting in retail stores across the Philippines. From highlighting your displays to installing proper lights in dressing rooms, there are many ways to play around with lights in the store. With these incorporated into your store, you can provide customers with a better shopping experience while keeping employees energetic and productive.
Contact us here at Stealth Ventures Corp., the best lighting supplier in the Philippines. We’ve illuminated the biggest malls, stores, hotels, and casinos in the country with the best lighting techniques. With our decades of experience, we make sure we’re with your every step of the way from designing to post-maintenance work. Let’s collaborate on your next project today!